'Tis the season for the letter carriers of the world to groan under their useless burdens of impersonal greetings.
Impersonality in the minimalist style may take the form of a store-bought card with a pre-fabricated message to which is appended an embossed name. A step up from this is a handwritten name. Slightly better still is the nowadays common family picture with handwritten name but no message.
The maximalist style is far worse. Now we are in for a lengthy litany of the manifold accomplishments of the sender and his family which litany may run to a page or two of single-spaced text.
One size fits all. No attempt to address any one person as a person.
"It's humbug, I tell you, humbug!"