Karl White sends us to this Spectator article and provides this summary:
For $85 a month, you get discounts on his merchandise, and the chance to meet ‘Richard Dawkins Foundation for Reason and Science personalities’. Obviously that’s not enough to meet the man himself. For that you pay $210 a month — or $5,000 a year — for the chance to attend an event where he will speak. . . . But the $85 a month just touches the hem of rationality. After the neophyte passes through the successively more expensive ‘Darwin Circle’ and then the ‘Evolution Circle’, he attains the innermost circle, where for $100,000 a year or more he gets to have a private breakfast or lunch with Richard Dawkins, and a reserved table at an invitation-only circle event with ‘Richard’ as well as ‘all the benefits listed above’, so he still gets a discount on his Richard Dawkins T-shirt saying ‘Religion — together we can find a cure.
The website suggests that donations of up to $500,000 a year will be accepted for the privilege of eating with him once a year: at this level of contribution you become a member of something called ‘The Magic of Reality Circle’. I don’t think any irony is intended.
Just as religion is a hustle for some, anti-religion is for others.