Years ago an acquaintance wrote me about a book he had published which, he said, had "made quite a splash." The metaphor is unfortunately double-edged. When an object hits the water it makes a splash. But only moments later the water returns to its quiescent state as if nothing had happened.
Perhaps it would have been more in the spirit of self-promotion to say that his book had made quite a dent. A splash is ephemeral and what makes it sinks. A dent, however, lasts and the denting object remains in sight.
On second thought the first is the more apt metaphor given the quality of the book in question. It captures both the immediate significance of an event and its long-term insignificance.
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