Sloan Wilson's The Man in the Gray Flannel Suit appeared in 1955 two years before Jack Kerouac's On the Road. I never finished Gray Flannel, getting only 80 or so pages into it. It's a book as staid as the '50s, a tad boring, conventional, and forgettable in comparison to the hyper-romantic and heart-felt rush of the unforgettable On the Road. Since how 'beat' one is in part has to do with one's attitude towards money, which is not the same as one's possession or non-possession of it, I'll for now just pull some quotations from Horace and Sloan Wilson. The Horace quotations seem not to comport well with each other, but we can worry that bone on another occasion.
Quaerenda pecunia primum est; virtus post nummos. (Horace, Epistles I, 1, 53) Money is to be sought first of all; virtue after wealth. Or, loosely translated, cash before conscience.
Vilius argentum est auro virtutibus aurum. (Horace, Epistles I, 1, 52). Silver is less valuable than gold, gold less valuable than virtue.
The next morning, Tom put on his best suit, a freshly cleaned and pressed gray flannel. On his way to work he stopped in Grand Central Station to buy a clean white handkerchief and to have his shoes shined. During his luncheon hour he set out to visit the United Broadcasting Corporation. As he walked across Rockefeller Plaza, he thought wryly of the days when he and Betsy had assured each other that money didn't matter. They had told each other that when they were married, before the war, and during the war they had repeated it in long letters. "The important thing is to find a kind of work you really like, and something that is useful," Betsy had written him. "The money doesn't matter."
The hell with that, he thought. The real trouble is that up to now we've been kidding ourselves. We might as well admit that what we want is a big house and a new car and trips to Florida in the winter, and plenty of life insurance. When you come right down to it, a man with three children has no damn right to say that money doesn't matter. (The Man in the Gray Flannel Suit, Simon and Shuster, 1955, pp. 9-10)